Roots
Founded in 1983, Trust operates in the digital accessories market for home and work. We also operate in the video game market with our GXTrust brand.
Trust has traditionally maintained strong relationships with its retail partners, which is an advantage for both Trust and its partners.
Trust is a value-for-money brand characterized by premium brand execution. We cater to mid-level users who purchase premium brands alongside smart, trusted brands.
Market Position
We are a smart brand for consumers and our retail partners: a value-for-money brand that offers quality products at affordable prices. We won’t revolutionize the market with innovations, but rather we quickly adapt to new trends and combine innovative technology, attractive design, and high quality with competitive prices.
We will differentiate our brand innovations, products, and services from the competition, offering meaningful solutions to simplify and improve consumers’ lives. Performance and ease of use are important benefits for consumers, and they will ultimately feel that buying a Trust product is a smart decision.
Like European companies, we are reliable, trustworthy, and sustainable. These are points of differentiation that set us apart from our Asian competitors, making Trust the smart alternative to Asian brands.
Trust clevergreen
Sustainability is at the core of everything we do. We’re reducing packagingsizes and plastic usage, creating products with recycled materials, and takingstrides to reduce emissions at every step of the supply chain.
Three-time EcoVadis Gold Medal winner
We are a three-time winner of the EcoVadis Gold Medal, an achievement which places us in the top 5% of sustainable companies and the top 2% of companies in our industry. To achieve a high rating, companies must demonstrate a robust environmental management system, strong social responsibility practices, adherence to high ethical standards, and effective sustainable procurement processes; qualities which Trust is pleased to have maintained for three years in a row.
The SDG’s as a starting point
Trust is committed to playing a part in achieving the UN 17 Sustainable Development Goals (SDGs). To maximise our impact, we must focus on certain goals. With this in mind, we focus on the following goals.
Impact report
Throughout 2023 and 2024 we again have made significant progress in making sustainable yet affordable digital accessories the new norm. We are happy to share the challenges and opportunities of our sustainability journey in our new impact report.